Eventful Weekend
Since the 2nd of August til Monday, I’ve calculated that I have less than 10hours of accumulated sleep. And I am still feeling the effect of it til today which is like a Wednesday, 1 week since the 2nd. I need more sleep!
I’ve been involved with the International Fitness Convention 2007 which was held at PWTC and through Stephanie, I also had the privilage of attending the Positioning & Management Talk that was conducted by Chan Fong and Gilbert Chan.
The Positioning & Management Talk was conducted in Cantonese by both Chan Fong and Gilbert, as I was only there for Chan Fong’s talk before I went back to work, I’ll only comment about what was presented by him. He uses alot of simple and common example throughout his presentation which I find is quite okay. There are some facts that he presented that might sound dubious but I can’t argue with what he say as he might have done his homework before doing the presentation and I’m not going to go running through tons of research just to try to rebuke what he says.
The topic that Chan Fong talks about is Positioning – Branding. How are we positioning the brand of our product or company, the type of positioning that is available and what determines what kind of positioning the brand need to take in order to be a success. Throughout the presentation, interaction was the key of keeping the audience stay with him in his topic as he would throw questions at the audience and get them to answer as well as putting in some jokes in between his presentation.
According to Stephanie, what he presented is not spectacular as it is something that is taught in advertising school. As she’s a graduate and is involved in the advertising industry, I would agree with her on that point as she’d be more exposed to this type of topic than me. The talk on Positioning came to an end at around 12.30pm and I have to go. I wonder how the talk on Management by Gilbert went.
